is a platform accepted by consumers around the world as the number one source of genuine reviews that is trusted as we are confirmed to be independent, transparent and honest.

We all agree that online reviews while essential to businesses and useful to consumers, are only valued if they can be trusted, and so trust is at the core of everything we do here at

Businesses can use our platform to request reviews from customers they have done business with, consumers can also independently write their reviews about businesses they have had interaction with.

We must adhere to strict standards for review collection and our clients (the businesses that shoppers make purchases from) also must adhere to these standards.

Does remove reviews to keep companies in good standing?

Impossible! The basis for the platform is transparency, trust and honesty, and our policy with regards to review removal is, and always has been, that no genuine, verified and factually-correct review will ever be deleted from a company page, regardless of its star rating.

To protect consumers and businesses, we have review content and moderation policies in place, which prevent spam, defamatory or factually incorrect reviews from being displayed. However, the existence of such policies in no way affects the impartiality of our platform.

As long as a review follows the following general guidelines then it will always remain visible on

  • You are a verified customer of a business with proof of purchase
  • Your review does not contain profanity or other objectionable content
  • Your review does not contain the names of individuals of a particular business
  • Your review is factually correct

Do you have concerns of a review; do not hesitate to contact our enforcement team for a quick resolution.